KitJoy
KitJoy is a modern and vibrant cat-focused brand that celebrates the joy, comfort, and connection cats bring into everyday life through playful and heartwarming experiences.
Brand Identity
Developed a cohesive brand identity that reflected KitJoy’s fun, warm, and personality-driven approach to pet care. The branding project focused on creating a visually engaging system through logo exploration, typography, color direction, and supporting brand assets that captured the brand’s playful energy while maintaining a polished and contemporary feel. The overall identity was designed to resonate with modern cat owners and strengthen the emotional connection between the brand, pets, and their owners.
Brand Guidelines
Product & Social Assets
