SM Naga City
SM Supermalls is one of the largest mall networks in the Philippines, offering retail, dining, entertainment, and community spaces that bring people together through accessible lifestyle experiences.
Brand Campaign
Developed visual assets for the SM Naga City relaunch campaign, focusing on both teaser materials and the main key visual (KV). The project centered on building anticipation through strategic teaser content, followed by a cohesive main KV that communicated the refreshed mall experience. Deliverables included campaign posters, banners, and social media visuals designed to create excitement, strengthen brand recall, and highlight the relaunch as a renewed community destination.
Teaser Visuals
Main Key Visual
